MR Simon Garfield: Just My Type: A Book about Fonts
Description
A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts.Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do fonts come from and why do we need so many? Who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans (and the movement to ban it)? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look. "Just My Type" investigates a range of modern mysteries, including how Helvetica took over the world, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, and what makes a font look presidential, male or female, American, British, German, or Jewish. From the typeface of Beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. This book is a must-read for the design conscious that will forever change the way you look at the printed word.
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'They say cometh the hour cometh the man. This means when a situation demands it, the right person - it could be a woman, despite what Sexist Dave would tell you - will appear. This was the hour and in this case the man was a Piper. A Pied Piper.' You'll be enchanted and revolted in equal measure by the host of characters you meet in Russell Brand's Hamelin: the anarchic rats, the arrogant Best of Fons & Porter: Baby and Kids Quilts free download pdf townspeople, sharp-eyed Sam and of course the Pied Piper himself, all brought to life in Brand's inimitable style and with the illustrations of Children's Laureate Chris Riddell.
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Author: MR Simon Garfield
Number of Pages: 356 pages
Published Date: 04 Sep 2012
Publisher: GOTHAM BOOKS
Publication Country: New York, United States
Language: English
ISBN: 9781592407460
Download Link: Click Here
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